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Localghost Blog: Local SEO, from the field.Arithmetic, not myths.

Guides to Google Business Profile, reviews, map rankings and local SEO by industry. Every piece rests on Google's own rules and arithmetic you can check.

68 articles · 6 topics · 9 min average RSS
Cover: Local SEO Tactics That Stopped Working

Map rankings and SEO23 August 20264 min

Local SEO Tactics That Stopped Working

The most expensive work in local SEO is effort spent on a tactic that does nothing. Let us separate them into three groups and say what replaces them.

Localghost Team

Start from what you're stuck on.

Business Profile

14 articles

Category, description, hours, photos and posts.

Reviews and reputation

9 articles

Getting reviews, replying, and the arithmetic of a rating.

Map rankings and SEO

14 articles

The local pack, rank tracking, citations and your site.

Strategy and growth

12 articles

Planning, measurement, ads and seasonal work.

AI and tools

9 articles

AI, integrations and account how-tos.

Industry guides

10 articles

Setup by industry, from restaurants to dental clinics.

Start here

New to this? Read these four in order.

  1. 01What Is Local SEO and Why Does It Matter?8 min
  2. 02What Is Google Business Profile and Why Is It Important?4 min
  3. 03New Business SEO Checklist8 min
  4. 04New Business: 30-Day Local SEO Plan14 min

All articles

Cover: How to Use AI Response Suggestions

AI and tools23 August 20267 min

How to Use AI Response Suggestions

A response suggestion is a starting point. You supply what knows the incident — and some reviews should never use one.

Cover: How to Update My Billing Information

AI and tools23 August 20264 min

How to Update My Billing Information

A billing change works forward; it does not alter an invoice already issued. A short help article.

Cover: How to Connect Your Google Account

AI and tools23 August 20265 min

How to Connect Your Google Account

Connecting an account is a one-off task, but which account you connect matters long term. A short help article.

Cover: Local SEO Tactics That Stopped Working

Map rankings and SEO23 August 20264 min

Local SEO Tactics That Stopped Working

The most expensive work in local SEO is effort spent on a tactic that does nothing. Let us separate them into three groups and say what replaces them.

Cover: Customer Photos and Why Photos Get Removed

Business Profile23 August 20264 min

Customer Photos and Why Photos Get Removed

You do not upload every photo on your profile, and you cannot delete a customer's. How to manage the side you do not control.

Cover: Where AI Actually Helps in Running a Business

AI and tools23 August 202612 min

Where AI Actually Helps in Running a Business

When AI gets sold to local businesses, volume is the part left out. Models want data; a business seeing 80 customers a month does not have it.

Cover: How to Use ChatGPT for Your Business

AI and tools23 August 20269 min

How to Use ChatGPT for Your Business

AI genuinely speeds up text work. But taking facts from it is the most expensive mistake in local SEO.

Cover: New Business SEO Checklist

Business Profile23 August 20268 min

New Business SEO Checklist

This is not a schedule of things to do but a present-or-missing list. Run it end to end in thirty minutes and mark the gaps.

Cover: Seasonal Marketing for Local Businesses

Strategy and growth23 August 202611 min

Seasonal Marketing for Local Businesses

A business that closes for the season and one that runs seasonal campaigns have different problems. This piece covers the second.

Cover: Customer Journey Mapping: For Local Businesses

Strategy and growth23 August 202610 min

Customer Journey Mapping: For Local Businesses

The local customer journey is short and largely invisible. The job of mapping it is not drawing personas but finding the step that breaks.

Cover: 5 Ways to Measure Customer Satisfaction

Reviews and reputation23 August 20267 min

5 Ways to Measure Customer Satisfaction

Measuring satisfaction in a local business does not need survey infrastructure. The data you need is mostly already in your hands, just unrecorded.

Cover: Crisis Management: What to Do When Negative Reviews Go Viral

Reviews and reputation23 August 202611 min

Crisis Management: What to Do When Negative Reviews Go Viral

Replying to one negative review and replying to forty are different jobs. In a crisis the first decision is not what to write but what kind of crisis this is.

Article index

All 68 articles, newest first.