Local citation management, every listing checked against your profile.

Any page on the web that mentions your business: a directory, a map, a review site, a social profile. When your name, address and phone are the same everywhere, Google can be more confident about your business.

There's no fixed list. Localghost searches Google for your business name, phone, address and website and lists the pages it finds. Social links you added to your Google profile are included as confirmed.

How strongly a page matches your business. Confirmed pages clearly belong to you, likely ones probably do, uncertain ones are worth a look. The NAP consistency figure only uses confirmed and likely listings.

No. It finds them, shows which fields differ and gives you your exact details to copy. You update each listing on that site yourself; nothing is changed automatically.

No, Localghost doesn't submit listings for you. It shows the important platforms where you're still missing, each with a link to create the listing, plus your exact name, address and phone to copy, so building each citation yourself takes a few minutes.

The first scan starts when you connect your Google profile, then it repeats every week on its own. There's no button to start one; your current results stay visible while a new scan runs.

That page didn't show the field in the search result, so it couldn't be compared. It isn't counted as a mismatch.