Google review auto-reply, on your rules, in your tone.

Reviews at or above the minimum rating you choose. With All, every rating is answered, and on a negative review the reply apologizes and asks the customer to contact the business directly. With 4 stars and up, 1 to 3 star reviews are left for you.

After the waiting time you pick: 30 minutes, 1, 6 or 12 hours. The reply engine checks for reviews every 15 minutes and sends up to 5 replies per business on each check.

They follow the review: a short review gets a short reply, a detailed one a fuller answer. The reply responds to what the customer wrote, point by point in short paragraphs, with no gushing and no stock phrases. The closing names your business and your area once, and 4 and 5 star replies invite the customer back with one of your services. It doesn't make up facts or promise discounts. The tone you pick sets the style.

You decide. By default, when you start, unanswered reviews that match the rule are answered in order, up to 5 every 15 minutes and within your daily limit. With Only new reviews, anything that arrived before you started is left alone.

Yes. Automatic replies are listed under Reviews › Auto-replies; you can edit or delete them there, and the change goes to Google too.

You set a daily limit for each business. Each reply uses 1 credit from one monthly allowance shared by all businesses in your account; the page shows how much is left and when it resets. Reviews past the daily limit aren't skipped, they wait for the next day.

The language of the review. A review written in English gets an English reply, one in German a German reply. Rating-only reviews are answered in the language most of your customers write in, or your Google profile's language if there isn't one.

The Awaiting reply card shows it for each review: below your minimum rating, still inside the waiting time, already sent and waiting to show on Google, or failed after 3 attempts. It also shows if this month's credits are used up, and if the Google connection drops a warning appears at the top of the page.