Glossary

A short glossary of the local-SEO and product terms used throughout the docs.

Local SEO basics

• GBP (Google Business Profile) — the profile representing your business on Google Maps/Search (formerly Google My Business).
• Local pack — the top 3 businesses + map block Google shows for a local search.
• Relevance — how well your profile matches the search query (category, services, description).
• Proximity — your physical distance to the searcher.
• Prominence — how well-known/trusted the business is (reviews, photos, directories, web).
• NAP — Name, Address, Phone; the core identity info that must be consistent across the web. See NAP consistency.
• Citation — a listing of the business on a directory/social/map site.

Grid metrics

• ARP (Average Rank Position) — the average rank over only the points where you appear.
• ATRP (Average Total Rank Position) — the average over all points; points where you're invisible are penalized (21).
• SoLV (Share of Local Voice) — the % of points where you're top-3.

See Grid Scan.

Profile terms

• Primary category — the single category that best describes your business (the heaviest relevance signal).
• Additional categories — categories for the other services you offer (optimal 4-9).
• Completion score — how many of the profile's critical fields are filled.
• Service area — regions served by businesses where customers don't come to an address.
• Attribute — amenities your category supports (payment, accessibility, social media URLs).

Content terms

• Post types — Update (STANDARD), Offer (OFFER), Event (EVENT).
• CTA — the action button on a post (Book, Order, Call…).
• EXIF geotag — location metadata embedded in a photo. Note: Google doesn't use it for ranking. See GeoTag.

What's next

Ran into a problem? Troubleshooting.