Statistics
GBP Performance data: impressions, interactions, terms, and change.
Statistics is the measurement layer that shows whether your optimization turns into real visibility and action. The data comes straight from the Google Business Profile Performance API (synced in the background) — there's no DataForSEO cost here. It's viewed on the Statistics screen.
Metrics
- Impressions — broken down by device × surface: desktop/mobile × Maps/Search.
- Interactions — calls, website clicks, direction requests, conversations, bookings, food orders.
- Period-over-period change (delta) — a percentage vs the previous period per metric (trend badge).
- Top search terms — with a monthly mini-chart (drawn only if there are at least 2 real months; brand/generic filter).
Usage
- Period selector: 7 / 14 / 28 / 90 / 180 days.
- Click a metric card → the trend chart draws; single-metric or multi-metric compare mode.
- CSV export (Excel/Turkish-safe), a per-metric info tooltip, a data-source badge (API-direct / computed).
- A manual Sync button.
- Locally computed insights: top-growing interaction, conversion rate (interactions/impressions), mobile share.
Data only populates if the business's Google account is connected and the sync has run. There's NO "busiest day/hour" insight — the Google API doesn't provide that breakdown, and we don't fabricate it.
Why it matters
This is where you verify whether your grid/rank work and content production turn into real visibility and action (calls/directions/website). Maps-vs-Search and mobile share inform where to focus; conversion rate flags a "seen but not converting" profile.
What's next
The single screen that prioritizes what to fix: SEO Audit.