Instagram to Google
The pipeline that turns Instagram content into a Google post.
The Instagram integration lets you turn content you already post on Instagram into a Google Business Profile post effortlessly — the lowest-effort way to keep the profile fresh. It's managed from the Instagram screen.
Connecting
The connection is per business and bound to the Instagram handle on the profile:
- First declare your Instagram account on Profile → Social.
- On the Instagram screen, use Connect to complete the Meta OAuth flow.
Security: if the connected account does not match the Instagram handle on the profile, content is hidden (USERNAME_MISMATCH). If Meta deauthorizes, you'll be asked to reconnect.
The screen lists Posts/Reels/Carousels (stories are intentionally excluded).
Sharing to Google
When you select content and click "Share to Google", this real pipeline runs:
- A temporary copy of the media is made (Instagram CDN URLs expire; Google downloads from our URL at publish time).
- A real post (
sourceType: INSTAGRAM) is created — all of Posts' plan/permission/rate/scheduling rules apply. - It publishes immediately or is scheduled in business-local time (if scheduled, it shows as a normal scheduled post on the Posts screen).
In the share window: edit the text (pre-filled from the IG caption), phone-number stripping (Google rejects posts with phone numbers), a CTA button, video 30s/720p validation — for long video, trim (first 30s or pick a range) or use the cover image, choose which carousel frame goes out, and AI generate/rewrite for the text.
Why it affects ranking
By reusing existing content you keep the profile regular and fresh — the activity/regularity signal the SEO Audit rewards, at almost zero extra effort.
What's next
For businesses without a website, the Website builder.