Schema generation
Generate LocalBusiness JSON-LD from your profile for your own site.
Schema (structured data) is machine-readable markup you add to your own website that helps Google connect your site to your business entity (your GBP). The Schema screen generates a ready LocalBusiness JSON-LD from your profile data — you copy it and paste it into your site.
How to use it
- Open the Schema screen.
- Choose the business type: LocalBusiness, Restaurant, MedicalBusiness, Store, HomeAndConstructionBusiness.
- Copy the generated JSON-LD.
- Paste it into your site's
<head>inside a<script type="application/ld+json">tag.
The schema includes only FILLED fields: name, logo (if any), URL, phone, address, geo, and a department derived from the primary category. Empty fields are omitted — so for the best output, your profile should have a website and logo filled (the screen warns you if they're missing).
This screen makes no server request; the JSON-LD is generated entirely from your profile data client-side and previewed safely (no XSS). The code you copy matches your GBP information exactly.
Why it affects ranking
LocalBusiness structured data on your own site helps Google link the site to your GBP entity, enables rich-result eligibility, and reinforces NAP/geo consistency across the web — an off-GBP prominence/relevance signal.
What's next
This group is complete. Next up is review management: Replying to reviews.