Schema generation
Generate LocalBusiness JSON-LD from your profile for your own site.
Schema (structured data) is machine-readable markup you add to your own website that helps Google connect your site to your business entity (your GBP). The Schema Generator screen generates a ready LocalBusiness JSON-LD from your profile data — you copy it and paste it into your site.
How to use it
- Open the Schema Generator screen.
- Check the business type. It's suggested from your Google category; you can pick Local business, Restaurant, Cafe, Medical business, Store, Construction and repair, Automotive, Professional service or Lodging (in the code:
LocalBusiness,Restaurant,CafeOrCoffeeShop,MedicalBusiness,Store,HomeAndConstructionBusiness,AutomotiveBusiness,ProfessionalService,LodgingBusiness). - Copy the generated JSON-LD.
- Paste it into your site's
<head>(your site builder's "custom code" or "header" field), then publish and check the page in Google's Rich Results Test.
The schema includes only FILLED fields: name, logo (if any), website URL (if any), phone, address with its parts (street, city, region, postal code, country), map coordinates, regular opening hours and the social profiles on your Google profile. Empty fields are omitted, and the screen lists what's missing (for example website and logo). Ratings are not added: Google doesn't accept a business's own rating markup on its own site.
This screen makes no server request; the JSON-LD is generated entirely from your profile data client-side and previewed safely (no XSS). The code you copy matches your GBP information exactly.
What it does
LocalBusiness structured data on your own site lets search engines read your name, address, phone and hours exactly and link the site to your GBP entity. Google decides whether to show a rich result; no markup guarantees one.
What's next
This group is complete. Next up is review management: Replying to reviews.