Competitors

The Competitors page shows the businesses that show up on the map with you in your area scans, and where you rank among them. The page is read-only: you don't add or pick competitors; they come from your Area Scan results on their own. The page doesn't run new scans.

Picking a keyword

The chips at the top show all keywords together (All keywords) or a single keyword. All keywords counts only scans from the last 2 months. A keyword with an older scan is marked "old" and isn't counted in the area ranking; select it and Scan again opens Area Scan with the same settings filled in.

Where you stand

The card says your area rank in one sentence (for example, "You're #4 of 18 businesses in your area") and names the businesses ahead of you. Four boxes show your area rank, your average rank, how many points you're in the top 3 and how many businesses are ahead of you. A lower average rank is better.

Change is measured against the previous scan of the same keyword. For all keywords, change shows only when every keyword has an earlier scan.

Area ranking

The businesses seen in your scans, by average rank, you included. Each row shows the average rank, the share of points in the top 3, rating and reviews, and the change since the previous scan ("New" = not in the previous scan). Tap a business to compare it with you on the map below.

You and a competitor on the map

Two maps side by side: your rank and the selected competitor's rank in the latest scan of the same keyword. Above them you see at how many points they're ahead and at how many you are. You can switch the keyword and the competitor, and Open map opens the scan in Area Scan.

Weekly competitor analysis

Every Monday we run an extra competitor scan on your 2 strongest competitors and compare them with you. This extra scan doesn't use your scan or AI credits. For a new business, the first analysis is usually ready within 24 hours of a recent scan.

• Close these gaps: jobs built from measured gaps (review pace, review count, reply rate, category, photos, website, description, a competitor using words from your brand name). Each job's button opens the right page.
• Side by side: average rank on the map, rating, reviews, new reviews a month, replies to the last 20 reviews, photos on Google, primary category, number of categories, website and whether it's open on Sunday, next to the typical value of the area's top 10.
• AI assessment: a short text for each competitor and the average rank by keyword.

The analysis runs for businesses with an active or trial subscription and an area scan from the last 2 months.

What changed

A record of the last 4 weeks: the week your scans were refreshed, changes in your area rank and points in the top 3, businesses that passed you and that you passed, the competitors that moved up or dropped the most, new entries in the top 10, new reviews and the competitors picked for the weekly analysis.

What's next

For your business's listings across the web and NAP consistency, see Citations.