Photos and media
Categorized photo/video upload, EXIF, verification, and freshness.
Fresh, categorized photos and videos show customers your business before they visit. From the Photos screen you upload, schedule, categorize and keep an eye on problems. Uploads are sent to your Google Business Profile.
Uploading
- On the Photos screen, press Upload media or drag files onto the gallery (several at once is fine).
- In the window, give each file a category (Category for all sets every file at once) and an optional description. A file that can't be uploaded (type, size, length) is flagged with the reason and left out.
- When: if you don't pick a day on the calendar, the files upload right away; pick a day and time and they upload then (in your business's time, up to 90 days ahead).
- Press the button at the bottom (Upload … media or Schedule … media). The result shows file by file; you can send a failed file again with Retry or remove it.
Supported: images (JPG/PNG/WEBP/GIF) and video (MP4/MOV/WEBM). Photos 10 KB – 5 MB, 250 – 8192 px per side; videos up to 30 seconds and 75 MB, short side at least 720 px.
Categories
Uploadable categories: Exterior, Interior, Product, At work, Food & drink, Menu, Common area, Rooms, Team, Other. The cover photo and logo are changed under Business Profile › Identity › Logo and cover. In the Photo tasks card, Upload opens the window with the task's category already picked; the task closes on its own once matching media is uploaded.
Gallery
- All, Photos, Videos and, when something needs you, Issues; a category menu, sort order (newest / oldest), grid or list view.
- Click a photo to open the preview: large image, category, size, resolution, upload date and source (uploaded from Localghost or came from Google). Deleting removes it from Google too.
- The Photo status card shows your last upload, the last 30 days, whether your cover and logo are on Google, and your total photo count on Google (including customers' photos) next to the typical business in your area. The comparison comes from your latest area scan.
Scheduled uploads
Scheduled media isn't sent to Google before its time. In the Scheduled uploads card you change the time, upload it now or cancel it (cancelling deletes the file). A business can have up to 50 pending schedules.
Automatic behaviors
- Location tag: if your business has coordinates, the business name and coordinates are written into each uploaded photo's EXIF data. Without coordinates, location and camera data in images is removed for privacy. Videos are uploaded as they are.
- Format conversion: WEBP and GIF are converted to JPEG for the gallery.
- Video poster: a poster frame is generated in the browser for videos.
Problems
The screen only shows measured problems: media Google removed in the last 90 days, media Google rejected and media that never reached Google are in Issues, and a notice appears at the top of the page. If you uploaded it from Localghost, you can send it again from there. Because Google doesn't expose publish state in its API, no "published / processing" label is shown.
If the profile is unverified, Google will NOT publish your uploaded media; the page says so in a separate notice. Verification is Google's own process.
SEO Analysis
SEO Analysis measures, in its Content section, your photo count and freshness (last 30 days), video, cover and logo, and media Google removed or rejected, each on its own.
Permission
Uploading, deleting and scheduling need the Locations: Manage permission; a team member without it can only view the page.
Why it matters
Google's own tips for local ranking recommend a complete profile and adding photos; photos show customers your place, products and atmosphere before they come.
What's next
To write a location and description into a single photo, see the GeoTag tool; to publish content, Google Posts.