Profile information
Business name, description, hours, attributes, service area, and the completion score.
Profile information is Google's answer to "who is this business, what does it do, how do you reach it" — the foundation of relevance. Every edit you make on the Profile screen is written to the real Google Business Profile — Localghost replaces Google's own dashboard.
Tabs
The Profile screen is split into tabs (switch from the strip on top):
- Basic — business name, description, phone (+2 additional phones), website.
- Services — your Google service list (separate article: Services and menu).
- Hours — regular hours, special days (holidays), and extra hour types.
- Social — 7 platform links (Facebook, Instagram, YouTube, TikTok, X, LinkedIn, Pinterest).
- Attributes — amenities your category supports (payment, accessibility, etc.).
- Service Area — regions served for businesses without a storefront (up to 20).
- Food Menu — only appears for eligible categories (restaurants, etc.).
- Protection — monitors unauthorized changes to the profile.
Completion score
The completion score at the top shows which critical fields are missing (name, description, phone, website, category, address, hours, media, services, social, service area). The goal is to approach 100% — a complete profile is the biggest relevance lever.
Field limits
| Field | Limit |
|---|---|
| Business name | 300 chars (do NOT add keywords/city — see NAP) |
| Description | 750 chars (audit target 700+ with keywords) |
| Phone | main number + up to 2 additional |
| Website | http/https, 2048 chars |
Writing the description with AI
If you're stuck, generate an AI description on the Basic tab: provide at least 3 keywords and Localghost writes a description fit for your industry and business name. The AI quota is daily, per business.
Saving and Google sync
Each tab has its own "Save" button. The save is pushed to Google; if the Google push fails you'll see a "Saved, but couldn't be sent to Google" warning (no automatic retry — saving again re-sends).
Editing the profile requires locations.manage permission (OWNER/ADMIN). VIEWER/EDITOR can't change these fields — see Roles and permissions.
Why it affects ranking
Google ranks on relevance + prominence. The right category, a full (keyword-rich) description, correct hours, attributes, and service area all help Google match you to the right queries. The SEO Audit scores description, phone, and website separately.
What's next
With the profile foundation set, continue with Services and menu, then add Photos and media.