Directory Scan & NAP

Directory Scan finds your business's listings across the web (directories, maps, review sites, social profiles) and checks the name, address and phone on each one against your Google profile. It doesn't create or edit listings: you fix each listing on its own site. The scan runs on its own; there's no button to start one, and your current list stays on screen while a new scan runs.

Tabs

• Your listings: pages counted as yours, marked Confirmed or Likely. Social links on your own Google profile count as confirmed.
• Details differ: your listings where a field is different from your Google profile. The red strip at the top names the platforms and fields.
• Not sure: pages that mention you but may not be your listing (for example a "best coffee shops" list). They aren't counted in your numbers.
• Hidden by you: appears once you mark a listing "Not mine".

Reading a row

Each row shows the platform, the listing address and one mark per field: a green check means it matches your Google profile, a red cross means it differs, and a dash means the page didn't show that field (it isn't counted as different). The website is compared only if your profile has one.

Open a row to see what the listing says next to your Google profile, with Open listing, the platform's Business owner page where there is one, and Ask Ghost.

This is mine / Not mine

• Not mine: removes a listing from your list and your numbers; it stays hidden in future scans. Undo it anytime under Hidden by you.
• This is mine (under Not sure): counts the page as your listing, shown as "Confirmed by you". Undo confirmation puts it back.

Links on your Google profile can't be marked; remove them from your Google profile instead. Marking needs permission to manage the business; viewers see the list but can't change it.

Consistency and your details

The right column shows Consistency (how well the details we could read on your listings match your Google profile) and Your Google profile details with copy buttons, so every listing you fix gets the same text.

Where we didn't find you lists important platforms for your business type and country, each with a link to get listed. Already listed there? Choose I'm listed to hide the suggestion in this browser.

Related

The SEO Audit counts your directory listings and the ones whose details differ. For the concept in depth: NAP consistency. For impressions and interactions, see Statistics.