SEO Audit
18 checks, a weighted score, +points impact, and fix links.
The SEO Audit reduces your profile's ranking health to a single 0-100 score and tells you what to fix, in what priority. It runs from the SEO Audit screen.
How it works
The audit is fully deterministic — it uses no AI (the route lives under ai/ for historical reasons, but there's no LLM inside). It weighs 18 checks across 4 categories and produces the overall score as a weighted average:
| Category | Example checks |
|---|---|
| Profile | name, description, primary/additional category, phone, services |
| Reputation | rating, reviews (highest weight) |
| Visibility | directories/NAP, website, social |
| Content | photos, posts, offers, hours |
Priority actions
Each check carries a "+X points" impact (the estimated contribution to the overall score if you fix it) and a direct link to the screen that fixes it (e.g. description → Profile, unreplied review → Reviews). So you start with the highest-impact work.
Targets (reference)
| Check | Target |
|---|---|
| Description | 700+ chars + keywords |
| Rating | 4.5+ |
| Reviews | competitor avg ×1.1 (floor 20) |
| Directories | 20, zero NAP mismatches |
| Photos | 27 + freshness |
| Posts | 3/month + regularity |
| Services | 3+ |
| Social | 2+ platforms |
The detailed checklist shows, per item, your value vs the recommended target and (if grid data exists) a competitor benchmark. Regional rivals come from your grid scans.
20 audits per hour; permission reports.view. Audit results automatically become Tasks. If the score drops ≥5 points from the previous one, a notification is sent.
Why it matters
The audit reduces "what exactly do I do to rank higher" to a weighted, prioritized, clickable list. The practical loop: run the Audit → do the highest +points item → measure with Grid Scan a week later → repeat.
What's next
The self-maintaining to-do list from audit findings: the Task system.