How to Schedule Posts
Steps and best practices for scheduling posts on your Google Business profile.
Scheduling posts on your Google Business Profile ensures consistent engagement without daily manual effort. Here's everything you need to know about timing, content, and best practices.
Why Schedule Posts?
Regular posting on your Google Business Profile:
- Keeps your profile active and fresh in Google's eyes
- Drives engagement with potential customers
- Highlights promotions, events, and updates
- Improves your local search visibility
Post Types Available
Update Posts: Share general news, tips, or behind-the-scenes content Offer Posts: Promote discounts, deals, or special pricing Event Posts: Announce upcoming events with dates and details Product Posts: Highlight specific products with images and prices
How to Schedule Posts in Localghost
- Navigate to the Posts section in your dashboard
- Click "Create New Post"
- Select the post type (Update, Offer, Event, or Product)
- Write your post content and add an eye-catching image
- Set your preferred publish date and time
- Click "Schedule"
Best Practices for Timing
Best days to post: Tuesday through Thursday typically see highest engagement Best times: 10 AM - 12 PM and 5 PM - 7 PM local time Frequency: Aim for at least 1-2 posts per week Duration: Google Posts remain visible for 7 days, so plan accordingly
Content Tips
- Use high-quality images: Posts with images get 10x more engagement
- Write compelling CTAs: Include clear calls-to-action (Call Now, Learn More, etc.)
- Keep it concise: Get your message across in 150-300 characters
- Be timely: Align posts with seasons, holidays, and local events
- Mix content types: Alternate between updates, offers, and product highlights
Advanced Scheduling Strategies
Content Calendar: Create a monthly content calendar with themes for each week Batch Creation: Create multiple posts in one session and schedule them over weeks A/B Testing: Try different post styles and times to see what resonates Seasonal Planning: Plan posts around major holidays and seasonal trends months in advance
Conclusion
Scheduled posting takes the stress out of maintaining an active Google Business Profile. By planning ahead and following best practices, you can keep your profile engaging and your business visible in local search results.
