Latest scan · September 25
“coffee shop near me” · 81 points · 2 km
Each dot is one search; the darkest are the top 3.
Top 34–67–1011–20
Moka Coffee House
September 2026 · monthly report
Prepared for
Moka Coffee House
Hyde Park, Austin
Prepared by
Atlas Digital
hello@atlasdigital.example
Period
September 1–30, 2026
Issued November 15, 2026
Moka Coffee House
Since August 21, the map points where you're in the top 3 rose from 4 to 8, and phone calls rose from 18 to 23 a week.
On the map, before and now
“coffee shop near me” · 81 points, 2 km · each circle is a search run from that point
In the top 3: 4 points
In the top 3: 8 points
Green = top 3 · number = your position at that point
Phone calls
23/ week
Directions
68/ week
Views
1,252/ week
Review reply rate
64%
Highlights this month
- ✓9 indicators improved; the service list grew from 3 to 9 services.
- ✓Businesses ahead of you for “coffee shop near me” went from 5 to 2.
- ✓Direction requests rose from 56 to 68 a week.
In October
“coffee shop near me” recurring map scan (81 points) and comparison
“coffee shop hyde park” recurring map scan (81 points) and comparison
QR review cards placed on the tables
Suggested first task: Website (no website on the profile).
In this report
- 2Customer actions
- 3Visibility on the map
- 4Strong and weak areas
- 5Competitors
- 6Reviews and what customers say
- 7Profile checklist
- 8Work and plan
Customer actions
Measured by Google, weekly average · 8 weeks before the start vs September
Where they came from
Maps 42%Search 58%
Device
Mobile 79%Desktop 21%
Per 1,000 views
76customer actions
70 on the same days last year
Same days last year
▲ 20%
Views 4,469 → 5,364
Customer actions: every click Google counts, such as calls, directions, website and menu. Shares come from the measured days of the period.
Total actions, week by week
Calls + directions + website clicks · shaded area = our work period
Searches that found you
Searches that showed your profile on Google Maps and Search · September vs August
- “coffee shop near me”1,118 → 1,295▲ 16%
- “moka coffee house”Brand756 → 856▲ 13%
- “coffee shop hyde park”568 → 704▲ 24%
- “pour over coffee”380 → 451▲ 19%
- “coffee near me open now”314 → 409▲ 30%
Visibility on the map
81 points, 2 km · start scan (August 21) vs latest scan (September 25)
“coffee shop near me”
Points in the top 34 → 8 / 81Average rank9.6 → 7.4“coffee shop hyde park”
Points in the top 31 → 3 / 81Average rank11.3 → 8.7“pour over coffee”
Points in the top 30 → 0 / 81Average rank15.3 → 13.0
By distance
Points where you're in the top 3, by distance from your business · “coffee shop near me”
- Up to 0.5 km2 / 3 points
- 0.5 – 1 km2 / 8 points
- 1 – 2 km4 / 38 points
- 2 – 3 km0 / 32 points
By direction
Up to 0.5 km, you're in the top 3 at half the points or more. Directions where you're never in the top 3: southeast and south (Bean & Bar), west (Roastery Lab).
Businesses ahead of you
“coffee shop near me” · ranked ahead of you in the latest scan (September 25)
| Business | Top 3 | Rating | Reviews |
|---|---|---|---|
| Roastery Lab | 63 / 81 | 4.7 | 589 |
| Bean & Bar | 42 / 81 | 4.5 | 374 |
| Moka Coffee House (you) | 8 / 81 | 4.7 | 133 |
Businesses ahead of you went from 5 to 2.
Businesses you've passed: Mornings Coffee, Pour & Co., Corner Coffee (ahead of you at the start)
Compared with your strongest competitor
Roastery Lab · weekly competitor analysis (September 28); the competitor's Google profile, photos include customers'
- New reviews per month4.1You14.1Competitor
- Review reply rate72%You58%Competitor
- Photos on Google37You214Competitor
- Categories (primary + extra)3You5Competitor
Strong and weak areas
For each search: where on the map you're in the top 3, where you fall behind, and why. Neighboring points are read together.
“coffee shop near me”
You're in the top 3 at 8 of 81 points.
Scan of Sep 25 · average rank 7.4 · first scan (Aug 21): 4 points
- WeakSoutheast, ~2.1 km: average rank 11.8 at 9 points, Bean & Bar ahead. The business here is closer to the people searching; this gap is partly expected.
- StrongNorth, ~0.7 km: average rank 2.9 at 7 points.
“coffee shop hyde park”
You're in the top 3 at 3 of 81 points.
Scan of Sep 25 · average rank 8.7 · first scan (Aug 21): 1 point
- WeakSouth, ~2.1 km: average rank 12.5 at 20 points, Bean & Bar ahead. The competitor isn't closer but has a stronger profile (reviews, rating, category).
- WeakNorth, ~1.9 km: average rank 12.1 at 7 points, Roastery Lab ahead. The business here is closer to the people searching; this gap is partly expected.
“pour over coffee”
You're not in the top 3 at any point.
Scan of Sep 25 · average rank 13.0 · first scan (Aug 21): 0 points
- WeakSouth, ~1.9 km: average rank 14.7 at 63 points, Roastery Lab ahead. The competitor isn't closer but has a stronger profile (reviews, rating, category).
The work planned from these findings is on page 8: Work and plan.
Competitors
Businesses that stand out for “coffee shop near me” in your area and how you compare. “Ahead of you”: at how many of 81 points they rank above you.
| Business | Ahead of you | Rating | Reviews | New reviews / mo | Photos | Website |
|---|---|---|---|---|---|---|
| Roastery Lab | 78 | 4.7 | 589 | 13.7 | 214 | Yes |
| Bean & Bar | 63 | 4.5 | 374 | 7.7 | 131 | Yes |
| Pour & Co. | 40 | 4.4 | 168 | 3.4 | 64 | No |
| Mornings Coffee | 40 | 4.6 | 230 | 6 | 88 | Yes |
| Aroma Coffee | 31 | 4.5 | 80 | 0 | — | — |
| You | — | 4.7 | 133 | 2.3 | 37 | No |
Scan of Sep 25. Photos: total on Google, including customer photos.
What the businesses ahead of you share
- The two businesses ahead of you most both use “Coffee shop” as their main category; you don't have it.
- Both have a website; your profile doesn't.
- They get 13.7 and 7.7 new reviews a month; you get 2.3.
- They have 214 and 131 photos on Google; you have 37.
Reviews and what customers say
4.7
As of September 30: 133 reviews · 64% replied · median reply 19 hours
New reviews, month by month
2.3 new reviews a month over the last 90 days; typical in your area: 6
- 3Apr
- 2May
- 3Jun
- 4Jul
- 5Aug
- 5Sep
What your customers say
From the last 80 written reviews; quotes appear word for word
Praised
Complaints
Replies
- 4 and 5-star reviews get an automatic reply after 1 hour. 5 automatic replies went out in September.
- As of September 30, no negative review was waiting for a reply.
Profile checklist
19 items of your Google Business Profile. What needs fixing first, then what's in good shape.
Based on the analysis of September 25
Important gaps (2)
- Website · no website on the profile
- Directory listings · in 14 directories; some details differ or listings are few
To improve (4)
- Posts · no posts in the last 30 days
- Videos · no videos
- Social media · only 1 social link
- Photos · 37 photos; none new in 30 days or fewer than nearby businesses
In good shape (13)
- Verification & status · verified and live
- Profile Protection · on; unauthorized changes are reverted
- Business name · a good length (3 words)
- Phone · added
- Primary category · set
- Additional categories · 2 additional categories
- Business description · 312 characters
- Services · 3 services
- Opening hours · set
- Cover & logo · cover and logo set
- Media health · no media removed by Google or failed to upload
- Post issues · no rejected or failed posts
- Offers · offers in the last 90 days
Work and plan
Work done in September, by type · October plan · what we need from you
- 15
Review replies
15 reviews were replied to during September; 48 reviews are awaiting a reply at the end of the month.
- 1
Google posts
“A calm corner to work in Hyde Park” (Sep 26)
- 4
Profile edits
Business description renewed (312 characters; Sep 6) · Profile protection turned on (Sep 13) · Additional categories went from 1 to 2 (Sep 20) · Your service list grew from 3 to 9 services (Sep 27)
- 2
Measurements
“coffee shop near me” recurring scan: in the top 3 at 10% of points (at start 5%; Sep 25) · “coffee shop hyde park” recurring scan: in the top 3 at 4% of points (at start 1%; Sep 25)
October plan
Scheduled work, with dates
- Oct 2“coffee shop near me” recurring map scan (81 points) and comparison
- Oct 2“coffee shop hyde park” recurring map scan (81 points) and comparison
- Oct 16QR review cards placed on the tables
Ongoing: Profile protection · weekly directory scan · recurring map scans
What we need from you
- 1
Recent photos of the bar and seating area (daylight, landscape).
- 2
Current prices for the weekend breakfast menu.
- 3
Let us know in advance if your hours change on public holidays.
About the data: calls, directions, website clicks, views and search terms are measured by Google Business Profile; map positions come from real searches run at the chosen points; profile changes are dated on the day they were measured. No number in this report is an estimate.
Questions?
hello@atlasdigital.example · atlasdigital.example