Latest scan · October 30
“coffee shop near me” · 81 points · 2 km
Each dot is one search; the darkest are the top 3.
Top 34–67–1011–20
Moka Coffee House
October 2026 · monthly report
Prepared for
Moka Coffee House
Hyde Park, Austin
Prepared by
Atlas Digital
hello@atlasdigital.example
Period
October 1–31, 2026
Issued November 15, 2026
Moka Coffee House
Since August 21, the map points where you're in the top 3 rose from 4 to 21, and phone calls rose from 18 to 28 a week.
On the map, before and now
“coffee shop near me” · 81 points, 2 km · each circle is a search run from that point
In the top 3: 4 points
In the top 3: 21 points
Green = top 3 · number = your position at that point
Phone calls
28/ week
Directions
80/ week
Views
1,483/ week
Review reply rate
76%
Highlights this month
- ✓13 indicators improved; the service list grew from 3 to 9 services.
- ✓Businesses ahead of you for “coffee shop near me” went from 5 to 2.
- ✓Direction requests rose from 56 to 80 a week.
In November
The “Our weekend breakfast menu is new” post goes live on your Google profile
“coffee shop near me” recurring map scan (81 points) and comparison
+3 more
Suggested first task: Website (no website on the profile).
In this report
- 2Customer actions
- 3Visibility on the map
- 4Strong and weak areas
- 5Competitors
- 6Reviews and what customers say
- 7Profile checklist
- 8Work and plan
Customer actions
Measured by Google, weekly average · 8 weeks before the start vs October
Where they came from
Maps 43%Search 57%
Device
Mobile 79%Desktop 21%
Per 1,000 views
76customer actions
70 on the same days last year
Same days last year
▲ 21%
Views 5,441 → 6,566
Customer actions: every click Google counts, such as calls, directions, website and menu. Shares come from the measured days of the period.
Total actions, week by week
Calls + directions + website clicks · shaded area = our work period
Searches that found you
Searches that showed your profile on Google Maps and Search · October vs September
- “coffee shop near me”1,295 → 1,611▲ 24%
- “moka coffee house”Brand856 → 1,046▲ 22%
- “coffee shop hyde park”704 → 807▲ 15%
- “pour over coffee”451 → 505▲ 12%
- “coffee near me open now”409 → 462▲ 13%
Visibility on the map
81 points, 2 km · start scan (August 21) vs latest scan (October 30)
“coffee shop near me”
Points in the top 34 → 21 / 81Average rank9.6 → 5.4“coffee shop hyde park”
Points in the top 31 → 4 / 81Average rank11.3 → 7.3“pour over coffee”
Points in the top 30 → 1 / 81Average rank15.3 → 10.4
By distance
Points where you're in the top 3, by distance from your business · “coffee shop near me”
- Up to 0.5 km3 / 3 points
- 0.5 – 1 km4 / 8 points
- 1 – 2 km11 / 38 points
- 2 – 3 km3 / 32 points
By direction
Up to 1 km, you're in the top 3 at half the points or more. You're in the top 3 at one or more points in every direction.
Businesses ahead of you
“coffee shop near me” · ranked ahead of you in the latest scan (October 30)
| Business | Top 3 | Rating | Reviews |
|---|---|---|---|
| Roastery Lab | 58 / 81 | 4.7 | 605 |
| Bean & Bar | 42 / 81 | 4.5 | 384 |
| Moka Coffee House (you) | 21 / 81 | 4.8 | 139 |
Businesses ahead of you went from 5 to 2.
Businesses you've passed: Mornings Coffee, Pour & Co., Corner Coffee (ahead of you at the start)
Compared with your strongest competitor
Roastery Lab · weekly competitor analysis (October 26); the competitor's Google profile, photos include customers'
- New reviews per month5.6You14.1Competitor
- Review reply rate88%You58%Competitor
- Photos on Google58You214Competitor
- Categories (primary + extra)3You5Competitor
Strong and weak areas
For each search: where on the map you're in the top 3, where you fall behind, and why. Neighboring points are read together.
“coffee shop near me”
You're in the top 3 at 21 of 81 points.
Scan of Oct 30 · average rank 5.4 · first scan (Aug 21): 4 points
- StrongNorthwest, ~1.1 km: average rank 2.6 at 18 points.
- NoteNo weak areas: you're in the top 20 at every point.
“coffee shop hyde park”
You're in the top 3 at 4 of 81 points.
Scan of Oct 30 · average rank 7.3 · first scan (Aug 21): 1 point
- NoteNo weak areas: you're in the top 20 at every point.
“pour over coffee”
You're in the top 3 at 1 of 81 points.
Scan of Oct 30 · average rank 10.4 · first scan (Aug 21): 0 points
- WeakEast, ~2 km: average rank 13.1 at 16 points, Bean & Bar ahead. The business here is closer to the people searching; this gap is partly expected.
- WeakSouthwest, ~2.2 km: average rank 14.1 at 11 points, Pour & Co. ahead. The business here is closer to the people searching; this gap is partly expected.
- WeakNorthwest, ~2 km: average rank 11.9 at 8 points, Mornings Coffee ahead. The business here is closer to the people searching; this gap is partly expected.
The work planned from these findings is on page 8: Work and plan.
Competitors
Businesses that stand out for “coffee shop near me” in your area and how you compare. “Ahead of you”: at how many of 81 points they rank above you.
| Business | Ahead of you | Rating | Reviews | New reviews / mo | Photos | Website |
|---|---|---|---|---|---|---|
| Roastery Lab | 68 | 4.7 | 605 | 13.7 | 214 | Yes |
| Bean & Bar | 54 | 4.5 | 384 | 8.1 | 131 | Yes |
| Mornings Coffee | 30 | 4.6 | 237 | 6 | 88 | Yes |
| Pour & Co. | 29 | 4.4 | 173 | 3.9 | 64 | No |
| Hancock Roasters | 24 | 4.8 | 95 | 3.4 | 52 | Yes |
| You | — | 4.8 | 139 | 5.7 | 58 | No |
Scan of Oct 30. Photos: total on Google, including customer photos.
What the businesses ahead of you share
- The two businesses ahead of you most both use “Coffee shop” as their main category; you don't have it.
- Both have a website; your profile doesn't.
- They get 13.7 and 8.1 new reviews a month; you get 5.7. Your rating (4.8) is higher than both.
- They have 214 and 131 photos on Google; you have 58.
What competitors' customers complain about
Recent 1–2 star reviews of the competitors reviewed each week
Reviews and what customers say
4.8
As of October 31: 139 reviews · 76% replied · median reply 19 hours
New reviews, month by month
5.7 new reviews a month over the last 90 days; typical in your area: 6
- 2May
- 3Jun
- 4Jul
- 5Aug
- 5Sep
- 6Oct
What your customers say
From the last 80 written reviews; quotes appear word for word
Praised
Complaints
Replies
- 4 and 5-star reviews get an automatic reply after 1 hour. 18 automatic replies went out in October.
- As of October 31, 1 negative review was waiting for a reply (since October 11).
Profile checklist
20 items of your Google Business Profile. What needs fixing first, then what's in good shape.
Based on the analysis of October 30
Important gaps (1)
- Website · no website on the profile
To improve (3)
- Thanksgiving Day hours · no special hours set for November 26
- Videos · no videos
- Directory listings · in 14 directories; some details differ or listings are few
In good shape (16)
- Verification & status · verified and live
- Profile Protection · on; unauthorized changes are reverted
- Business name · a good length (3 words)
- Phone · added
- Primary category · set
- Additional categories · 2 additional categories
- Business description · 312 characters
- Services · 9 services
- Opening hours · set
- Social media · 3 social links
- Cover & logo · cover and logo set
- Photos · 58 photos; gallery up to date
- Media health · no media removed by Google or failed to upload
- Posts · 1 post in the last 30 days
- Post issues · no rejected or failed posts
- Offers · offers in the last 90 days
Work and plan
Work done in October, by type · November plan · what we need from you
- 21
Review replies
21 reviews were replied to during October; 33 reviews are awaiting a reply at the end of the month.
- 2
Google posts
“New beans: Ethiopia Guji” (Oct 3) · “Fresh cold brew every day” (Oct 10) · “Our weekend breakfast menu is new” post scheduled for November 2
- 16
Photos
7 interior, 6 food & drink, 3 exterior (Oct 4)
- 2
Profile edits
2 social media links added (Oct 21) · Unauthorized phone number change reverted (profile protection; Oct 31)
- 3
Measurements
Directory scan: your details match in 14 listings (2 new platforms; Oct 26) · “coffee shop near me” recurring scan: in the top 3 at 26% of points (at start 5%; Oct 30) · “coffee shop hyde park” recurring scan: in the top 3 at 5% of points (at start 1%; Oct 30)
- 1
Other work
QR review cards placed on the tables (Oct 16)
November plan
Scheduled work, with dates
- Nov 2The “Our weekend breakfast menu is new” post goes live on your Google profile
- Nov 6“coffee shop near me” recurring map scan (81 points) and comparison
- Nov 6“coffee shop hyde park” recurring map scan (81 points) and comparison
- Nov 15Photo shoot: new menu and the bar
- Nov 19The “New treat: pistachio cookies” post goes live on your Google profile
Ongoing: Profile protection · weekly directory scan · recurring map scans
What we need from you
- 1
Recent photos of the bar and seating area (daylight, landscape).
- 2
Current prices for the weekend breakfast menu.
- 3
Let us know in advance if your hours change on public holidays.
About the data: calls, directions, website clicks, views and search terms are measured by Google Business Profile; map positions come from real searches run at the chosen points; profile changes are dated on the day they were measured. No number in this report is an estimate.
Questions?
hello@atlasdigital.example · atlasdigital.example